GMC "Precision" Hispanic Spot
Spanish broadcast spot
WE LIKE IT "PUNCHIER"
Shot in NY under the campaign “GMC - Precision,” this Spanish version of the spot was re-cut and re-edited. New VO was recorded to make it more dynamic and appealing to a more diverse audience.
HE SPEAKS FUNNY
The VO selection was based on an undescriptive and neutral accent to make it unbiased to any Hispanic nationality. A Latino talent was chosen to connect on a deeper level with the audience.
