Look N' Leave Digital Promo
Kickstarter site and long form video
- Categories: Digital Content, Online Video
- Released: Summer 2016
- Client: Look N' Leave
A PROMOTIONAL STRATEGY WITH A CLEAR VISION
The company Look n’ Leave wanted to create a Kickstarter campaign for their ILTWYL (Institutions Looking To Win Your Loyalty) project. A promotional site and a long-form video were designed to explain the idea behind the campaign and connect the viewer with their Kickstarter project page.
A SIMPLE IDEA AND A CLEAN DESIGN
A line art reminiscent of a 1960’s graphic style was chosen for the look and feel of the video. The copy was used throughout the video to reinforce the VO and outlines were animated to help with the video’s pace. A music track was chosen to complement the overall quirkiness of the piece.
NOT YOUR REGULAR ILTWYL CAMPAIGN
The client wanted to create a buzzworthy promotional piece that set them apart from other similar Kickstarter projects and entice the potential backers with a memorable and stylize video.
