Chevy Silverado – Home Run Derby Online Ad
MLB Homepage Takeover
An online ad both fun, and contextually relevant
On MLB’s Home Run Derby day, Silverado wanted to be part of the buzz. The dynamically fed ad showcased the hitter with more points at any given time during the event on MLB’s website.
All day, all night
During the 24 hrs. before and after the event, the background images changed based on the time and weather conditions at the time users accessed the MLB page.
