Chevy Silverado – Purple Roads
Super Bowl Integrated Campaign
- Categories: Web, UX, Integrated
- Client: Chevrolet
The right awareness, at the right moment
This is an integrated campaign with a strong social media component to celebrate families fighting against cancer. Created for Super Bowl 2014 and World Cancer Day.
Taking action for a cause that matters
By merely turning a user’s Facebook and Twitter profile pictures purple, Chevy donated money to the American Cancer Society’s Road to Recovery Program.
We won in more ways than one
The campaign won a Clio and a D Show Best-Of-Show. With this camping Chevy achieved a 505% increase in Facebook following and the most traffic to Chevrolet.com ever.
