Sustainability Digital Video
Colgate-Palmolive social video
- Categories: Digital Content,Social Video
- Client: Colgate-Palmolive
Small changes; a better world
For their global sustainability initiative, Colgate-Palmolive asked the agency to create and produce an online video to promote awareness and communicate how small changes in our daily activities can impact our planet’s future.
The right message on the right channel
The video was promoted as organic social media posts on Colgate’s shopper marketing channels. The video surpassed Colgate’s awareness and consideration KPIs.
