Chevy Silverado Site
Silverado LD Site
- Categories: Web,UX
- Client: Chevy Silverado
Emotional horsepower
The 1500 LD Silverado site educates and inspires. It connects with the user in ways it has never done before. It carries an aspiring look and feel and uses visual cues that portray the global Chevy brand.
Interactions that sell
New functionality was created to inform and educate. It pays attention to trends and new ways people interact with websites (short videos and memorable interactivity). Creating experiences that convert.
Not just a website
This site was just a fragment of the whole Chevy's Silverado digital ecosystem. The UX was developed with a highly intricate linking strategy to foster media driving, cross-shopping and faster finding.
