Short videos starring ex-football player Howie Long were created to highlight the significant differences between the Silverado HD truck and its main competitor; making the videos informative and memorable at the same time.
The 500 HD Silverado site contains the right content for a particular audience. A payload interactive tool and a dynamic towing guide are some examples of interactive tools created for the site.
Due to a revised UX and the addition of the interactive functionality we increased the average time viewers spent on the site.