Chevy Silverado – Romance
YouTube Superbowl Spot Teaser
- Categories: Web, UX
- Client: Chevy Silverado
ANIMAL LOVE…LITERALY
We wanted to create a memorable and fun love story and tease it in multiple digital channels. The add ran during one of the ABC’s TV show “The Bachelor” season premiere.
NO TORQUE, NO TOWING; JUST PURE ROMANCE.
Moving away from the overused truck stats in other spots, we put a Hereford at the center of our story. The result was one of the most memorable and well recognized Silverado ad of all-time.
