Silverado Trailer Towing Guide
UI Proof of Concept
A Dynamic Towing Guide
The idea was to create a reactive experience, where every choice will dynamically reinforce the displayed information; making it a more fluid visual tool. The execution highlighted aspects of the brand.
This Truck keeps on going
We wanted to make this an ever moving, reinforcing the idea that Silverado never stops. Adding the climatic elements and moving background we also reinforce that the truck can handle any weather condition.
